In a building or commercial center, you often see colorful LED signs flashing everywhere. Likewise, colored LED displays display sales of similar products outside buildings or public places (such as markets, restaurants, shopping areas), or specific business offers that convey valuable market information to customers. In short, LED display is widely used outdoors because it attracts people’s attention even when you are far away from the display. It creates impulse sales for many businesses.
What is the value of LED display advertising?

1. Create a unique space in the core business district

Most of the outdoor LED screens are set up in the core business districts of the city and other places with large flow of people. With the development of society and the improvement of people’s living standards, these bustling business districts and functional places have become the main attractions of the mainstream people in the city. Event venues, so outdoor LED large-screen media has the characteristics of scarcity and core. This media form has great marketing value and quality.

2. Authentic and timely, with a strong sense of recognition

Outdoor LED advertising media can use live broadcast technology to broadcast information to more audiences in a real and timely manner. The so-called live broadcast means that a certain TV station or on-site activities can be simultaneously broadcast on a large screen through satellite signals. Users have a strong sense of identification, improve their impression of brand products, and will generate subsequent behavioral intentions, which will play a decisive role in consumer purchases. effect.

3. Strong dissemination and more flexible form of dissemination

The communication effect of outdoor LED advertising lies in the visual impact it brings to the audience. The larger the screen and the greater the number, the better the effect. A traditional rectangular LED screen can no longer satisfy their pursuit of a wide-screen view. As the surrounding business district expands, the screen also needs to become larger to meet the visual needs of users in the entire central business district. The crowds in various shopping malls are highly mobile, and the form of communication has become more flexible.

4. Time and place can be controlled

Different from the advertising model of online platforms, LED can be as detailed as specifying a certain large LED screen in a certain business district. If the site is researched in advance, a more suitable advertising model can be created based on the user’s living needs and shopping habits. Improve brand conversion rate.

5. Demonstrate “high-end” brand value and establish a high-quality brand image

According to relevant research, the audience’s acceptance of outdoor large-screen media exceeds 75%, and the attention of LED large-screen advertising exceeds 55%. As long as you choose the right LED display screen, you can easily attract customers! In addition, Nexen’s survey research shows that the audience’s “eye-catching” and “high-end fashion” degree of LED large-screen advertising reached 69.3% and 64% respectively. It can be predicted from the data that in the eyes of the audience, LED display advertising has the advantages of being more shocking, strong three-dimensional visual impact, high quality, high-end fashion, huge area, and eye-catching compared to canvas advertising and light box advertising, thus making it stand out. The brand and product advertisements placed on it have a “high-end” image value, which enhances the audience’s acceptance of the brand.

In fact, advertising is the most important factor in increasing awareness of a business or product. Choose the right LED display and you can easily attract customers. LED display advertising is an effective way to attract public attention and can also help suppliers improve their connections with customers. As an effective form of visual communication advertising, it can also attract people’s attention, especially announcements, news, events, promotions, special issues or other types of public information. In government agencies, campuses, churches, and fire stations, electronic displays can be used to provide up-to-date, real-time information to their communities and customers.